Privacy Policy for Flowers Peckham Customers

Introduction

This Privacy Policy explains how Flowers Peckham collects, uses, stores, and protects personal information when you place an order with us. This policy is applicable to all customers making purchases for delivery or collection from Peckham and surrounding districts. Flowers Peckham is committed to complying with the UK General Data Protection Regulation (UK GDPR) and relevant data protection laws to ensure your privacy and data security.

What Data We Collect

Flowers Peckham collects and processes a variety of personal information in order to provide our products and services. The categories of data we may collect include:

  • Personal Identification Details: Name, address (delivery and billing), telephone number
  • Order Details: Information about the products or services you purchase, including order history
  • Payment Information: Transaction details (such as payment method, last 4 digits of card); we do not store full card numbers or CVV codes
  • Contact Information: Email address or postal address where provided
  • Correspondence: Any communications you send to us through our website, physical forms, or in-person in-store
  • Technical Data: IP address, browser type, and device information collected via our website for security and analytics purposes

Lawful Basis for Data Processing

Flowers Peckham will only process your personal data where we have a lawful basis for doing so, in accordance with Article 6 of the GDPR. These purposes include:

  • Contractual Necessity: To process, fulfill, and deliver your flower orders and services as part of our contractual obligations
  • Legal Obligation: To comply with legal requirements such as tax and accounting regulations
  • Legitimate Interests: To improve our products and services, ensure security, and respond to your inquiries or complaints, provided these interests are not overridden by your rights
  • Consent: Where required, for direct marketing communications and other purposes where you have specifically provided consent; you may withdraw this consent at any time

How We Use Your Data

Your information is used exclusively for the following purposes:

  • Processing and delivering your orders
  • Communicating with you regarding your orders or responding to your customer service requests
  • Managing your account (where applicable)
  • Meeting our legal and regulatory obligations
  • Improving our products, website performance, and customer experience
  • If you consent, sending you news, promotions, and updates about Flowers Peckham

Data Retention

Flowers Peckham retains your personal information for as long as necessary to fulfill the purposes for which it was collected, and in accordance with legal obligations. This typically means:

  • Order and transaction data will be held for up to seven years to comply with tax and accounting requirements
  • Contact details associated with marketing communications will be held until you withdraw your consent or request erasure
  • Technical data and analytics information may be stored for up to two years for website improvement and security analysis
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When your information is no longer needed, it will be securely deleted or anonymized.

Data Processors and Third Parties

To provide our services, Flowers Peckham may share your data with carefully selected data processors. Examples include:

  • Payment service providers: To securely process your payments. These providers comply with strict security standards.
  • Delivery providers: For fulfilling and delivering your orders to the address you specify
  • IT support and hosting providers: To ensure the ongoing operation and security of our website and internal systems
  • Government authorities: Where required by law, such as for tax audits

All third-party service providers are required to protect your data and are not permitted to use it for any purpose other than that specified by Flowers Peckham. We do not transfer your data outside the UK or European Economic Area (EEA), except where adequate safeguards have been implemented in accordance with GDPR requirements.

User Rights Under GDPR

As a customer of Flowers Peckham, you have important rights under the GDPR regarding your personal data:

  • Right to Access: You have the right to request a copy of the personal data we hold about you
  • Right to Rectification: To correct incomplete or inaccurate data we have about you
  • Right to Erasure: To request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: To ask us to suspend the processing of your data if you contest its accuracy or the lawfulness of our processing
  • Right to Data Portability: To receive your data in a commonly used, machine-readable format and transmit it to another controller
  • Right to Object: To object to processing of your personal data where we rely on legitimate interests or for direct marketing purposes
  • Right to Withdraw Consent: Where you have given consent, the right to withdraw it at any time
  • Right to Lodge a Complaint: To file a complaint with the Information Commissioner's Office (ICO) if you believe your data rights have been infringed

If you wish to exercise any of these rights, please contact us using the details provided on our website or in-store. We will respond to your request in accordance with applicable data protection laws.

Security of Your Data

We implement appropriate technical and organisational measures to safeguard your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. This includes internal policies, staff training, secure servers, and, where applicable, strong encryption technologies. Only personnel who need access to your data to perform their roles will be permitted to do so.

Changes to This Privacy Policy

Flowers Peckham may update or amend this policy periodically to reflect changes in our practices or changes in the law. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, by other means. Please review this policy regularly to remain informed.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch using the contact details available on our website or when you visit us in-store.